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Make sure you have your concept and synonymous phrases in your h1 tags, titles, description and on page content material. Also make certain you don't use the exact same key phrases more than one-3%twenty five of the time on your pages. You can use synonymous phrases so if your header tag is cat well being then the related keywords on your web page can be feline health, cat insurance coverage, cat health treatment simply because their all similar to your main subject.