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PR or public relations. The way most hyperlink builders will method this is to produce a press release that is disseminated to the right people. How do we know we reach the right individuals? In a recent speak with Eric Ward, the father of link building, I learned that most of the press release web services permit a individual to subscribe to items that curiosity them. If a person operates a widget website and is interested in widgets, they will receive any press release that is related to widgets. Frequently, they may list the new widget info on their personal web site. That's an simple link. The push launch itself is another hyperlink.