A Union Station Ad Screen Played PornHub Videos Monday Night
Above: PSVR working with Pornhub content. Until October last year, PornHub was owned by the Mr Big of porn, German billionaire Fabian Thylmann Through his company Manwin (one of the world's largest online porn providers and owners of several porn portals, with estimated revenue of $100 million per annum) Thylmann introduced a highly lucrative business model to child porn free download: where grot is piled high, seemingly free, but aimed at converting a small percentage of billions of users into paying customers.

Pornhub's public condemnation of deepfakes will go some way to underline the ethical deplorability of putting an actress's face on a porn star's body - without either of those people's wishes - but is it enough? The toothpaste is out of the tube; the availability of deepfake-creating tools makes it hard to stop the videos from being made altogether. Platforms can and should crack down on deepfakes, but the videos are arguably only the start of a much wider discussion around the truth of images in a world where faces can be convincingly swapped.

Corey Price, vice president of Pornhub, was genuinely sorry to point out that the new feature requires a lot more forethought for people to put into their alone time. He also added that his company is encouraging Sony to adopt the WebVR standard into their browser in order to make streaming in VR as seamless as possible, and believes that in doing this it will further increase views on the VR category.