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Goby

Goby is a direct-to-consumer startup making affordable electric toothbrushes, which we got to test out.

Goby brushes are surprisingly effective for their accessible price, and each of us enjoyed using the Goby more than a lot of the other expensive and more sophisticated designs out there.

It's affordable at $50 - $75, effective, and uses minimal countertop space, but it's also worth noting that it can be a little loud. All in all, we think it's a great value. 
Whether it's using a $25 jar of charcoal powder, a $215 device to whiten, or a water flosser to finally — after all these long ico data protection years — master flossing, people tend to care about the integrity and overall status of their teeth. Even the iconic Austin Powers had dental work completed once he woke up on the cusp of the 21st century. 

And for the last decade, proper oral care has translated to expensive electric toothbrushes, in part because they clean so much more effectively and consistently than manual brushes, and because they usually get the stamp of approval from your hard-to-please dentist.

But thanks to the digital landscape making it easier for new companies to cut costs by selling directly to you, effective toothbrushes no longer need to be $100+. 

Goby, for instance, means to be the solution for smart shoppers who don't want to be priced out of great oral care. You can get an effective electric toothbrush for as little as $50, instead of the $100+ required for other big-name legacy options.

We got a chance to try out Goby's newest Rose Edition (pictured above) and each of us was pleasantly surprised. For such an accessible price point, the Goby electric brushes were among the most effective we've used and even challenged long held favorites we've come to swear by. It has a smart design, takes up minimal countertop space, and brushes extremely effectively, even if you're the type of aggressive brusher that normally applies enough pressure to stop oscillating bristles in their tracks. It's a little loud, but given the price and the efficacy of the toothbrush, we're willing to forgive that con. It also doesn't hurt that it's really good-looking.