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Make sure you have your theme and synonymous terms in your h1 tags, titles, description and on page content material. Also make sure you don't use the same keywords much more than 1-3%25 of the time on your webpages. You can use synonymous terms so if your header tag is cat well being then the related keywords on your web page can be feline health, cat insurance coverage, cat health care because their all comparable to your primary subject.

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