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Search engines appear at links as votes. The much more hyperlinks your website has, the much more votes it has to be quantity one, or the "authority" on your topic matter. Not all hyperlinks are created equal. Links from much more popular web sites are weighted heavier then links from less well-liked sites. Search engines are now smart sufficient to know that content is related, so, hyperlinks from related websites are more important then links from sites which are irrelevant.

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