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PR or public relations. The way most link builders will approach this is to produce a push launch that is disseminated to the correct individuals. How do we know we attain the right people? In a current talk with Eric Ward, the father of link building, I discovered that most of the press release internet solutions permit a person to subscribe to products that curiosity them. If a individual operates a widget website and is interested in widgets, they will obtain any press launch that is related to widgets. Often, they may list the new widget information on their own website. That's an easy hyperlink. The push release itself is an additional link. Yes, it may cost a little bit of money to draft and the service may not be totally free, but you have built several hyperlinks with a easy press launch.

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