With the driving them; Outback, like other companies, does not track that information with any reliability. Most restaurateurs simply have noticed that restaurants that do not offer coupons tend to go out of business quickly. Few actually stay at the same restaurant for more than a few months or go to it so rarely, usually for birthdays or other special events.

This makes the restaurant need to find ways to attract new customers if it is to grow. A coupon offers those potential customers a chance to try something new with little risk; something consumers welcome. Added to this issue is that restaurants are always trying new things; Outback is also adding fifteen meals for $15 or less, which can also drive sales, as well as incorporating more social media into its advertising. There is simply no way to track each individual effect.

In essence, the way Outback Restaurants determine the cost of coupons versus the cost of advertising is to look at their front doors; if customers still open them regularly, they consider the cost of advertising a good cost. Although the cash registers track coupon sales, it is simply not a statistic that is looked at close enough.

If you adored this article and you would like to acquire more info concerning Promotional vouchers nicely visit our webpage.