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Make certain you have your concept and synonymous terms in your h1 tags, titles, description and on page content. Also make sure you don't use the same key phrases much more than one-three%twenty five of the time on your webpages. You can use synonymous terms so if your header tag is cat well being then the relevant key phrases on your page can be feline well being, cat insurance coverage, cat health care simply because their all similar to your main topic.