Since most individuals see that that's the way links are done, when they post their link to other sites to create a back-link for them, they just use the name of their site for the anchor text. Those individuals are missing the boat.
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In the absence of any on web page Seo software you would preferably produce a checklist and manually run via this every time you write or amend a page or post. Unfortunately this is a rather tiresome job that few people will do thoroughly, it is really a task ideally suited to automation.
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